One British Vogue shoot, from June 1993, shot by Moss's long-time collaborator, photographer Corinne Day, depicting the model in her knickers and a vest, caused press outrage. Her association with heroin chic (the fashion vogue for using skinny models in languid, spaced-out poses) was also controversial. When she started, the fashion world was focused on the Amazonian glory of the 80s' supermodels and her thin frame was criticised for promoting anorexia, a situation not helped when, in 2009, she told wwd.com that her motto was "nothing tastes as good as skinny feels". Her life appeared more glamorous than most of the Vogue photoshoots she starred in.īut it wasn't without controversy. Even Moss at her local, hanging out with her mates, looked amazing. Moss in Ibiza, at every party you'd never get invited to. Moss falling properly in love with the Kills musician Jamie Hince. Images of her life had as much impact as her ever-growing portfolio of magazine covers. She had her own perfume, designed handbag ranges for Longchamp. In 2007, she collaborated with Topshop on a line for which she was reportedly paid £3m. It was her clothes, rather than designers', that people coveted. The evolution of the pap shot meant that Moss now didn't need an ad campaign or a magazine to introduce a new trend. While most endured mortifying Tumblr feeds of unflattering shots and wardrobe malfunctions, Moss's appeal flourished.
Celebrity culture, viewed through the prying lens of the paparazzo and enjoyed in magazines such as Heat, changed the way we consumed fashion.As the internet took hold, the scrutiny of celebrities' wardrobes intensified.
Moss was also one of the biggest winners when a new way of looking at fashion emerged in the late 90s. "She is a makeup artist's dream with her killer cheekbones, heart-shaped lips and incredible almond-shaped eyes – a modern-day beauty icon." Makeup artist Charlotte Tilbury has said that Moss is the epitome of beauty. She's appeared in ad campaigns for brands pitched at every price bracket from Mango to Louis Vuitton. At the turn of the century, she effortlessly morphed into the skinny rocker aesthetic.
Her name was synonymous with heroin chic in the mid 90s. She was the pin-up for grunge in the early 90s. Most models as famous as Moss become irrevocably associated with one era – Twiggy and the 60s, Lauren Hutton and the 70s – and though they enjoy revivals if their look comes back into fashion or their career changes, no one else has represented the constantly evolving face of fashion from one year to the next. She had worked in fashion over three decades, launching trends, defining styles, but never becoming dated. Moss has achieved something that no other model has.
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